8 Examples Of Content For Local SEO
1. A Landing Page Tailored to a Specific City
This is going to be a lot of fun: Without a location-specific webpage, is it possible to rank for local keyword terms?
You might be successful after a few sleepless nights, but if you have a location webpage, it will be much simpler for you to rank in the local search engine results pages (SERPs).
Take a page from Denny’s playbook if you run a local business with multiple locations.
They made a unique page for each one of the different locations. This is the page for the Denny’s restaurant that is located in New Port Richey, Florida.
Page devoted to Denny’s Landing
December 2021 screen capture from Denny’s restaurant
Another wonderful illustration of this can be found in Jeni’s Splendid Ice Creams. You will be able to watch Jeni talk about local landmarks and downtown areas, which will be paired with distinctive images of the area.
Jeni’s Landing Page
December 2021 screenshot from Jeni’s (screenshot)
And also joining the competition was Roto-Rooter. The page for their New York location can be found here.
Landing Page for Roto-Rooter Screenshot taken from the Roto-Rooter website in December 2021
2. State Or Regional Landing Page
It is difficult to excite any client about the prospect of creating more content. However, when it comes to competing in the local SEO space, the content you produce could either make or break your attempt to move up from Page 2 or Page 3 to Page 1.
If the creation of multiple city-specific location pages seems like an overwhelming task to you, you should begin with the city or region that your locations are located in SEO company in delhi.
Consider the Miami page on the Airbnb website as an example.
They developed city-specific content that was relevant to the topic of staying in Miami. The content on this page is a perfect match for the search intent that was entered. Just keep scrolling.
Miami Airbnb landing page
a screenshot taken from Airbnb in the month of December 2021
I’ve seen a lot of different examples of local content silos, but this one is one of the best.
They aren’t the only ones, either.
State-specific pages were developed by Incfile, a company similar to LegalZoom that caters to sole proprietors but is superior.
screenshot taken from the Incfile database in December of 2021
(I should mention that during my time working with First Page Strategy, Incfile was one of my clients.)
The team did an extensive investigation into buyer personas in order to gain a better understanding of their target demographic before building these state location pages local SEO services india.
Incfile came to the conclusion that incorporating state location pages into their website would provide a more positive user experience for their clientele. Not only did Incfile increase its organic traffic, but it also improved its conversion rate.
3. FAQ Pages
The content on my FAQ pages is getting very close to being able to satisfy all of my requirements for local SEO.
The following are some examples of frequently asked questions pages for local businesses.
On its service pages, Handy provides frequently asked questions.
Handy’s FAQ page
Screenshot taken from Handy in December 2021 The Monterey Bay Aquarium has a whole page devoted to frequently asked questions.
FAQ page from the Monterey Bay Aquarium
a screenshot taken in December 2021 from the Monterey Bay Aquarium 4. Specials
Offering deals, discounts, and specials is the icing on the cake for proprietors of local businesses.
Extreme couponing is something that every consumer does in this day and age of savvy shopping (guilty).
Make it easy for your customers to get what they want by offering personalised deals catered to the area’s residents.
This is something for which hotels are famous.
The Hotel Chicago provides a parking package for its guests.
The Hotel Chicago provides a parking package for its guests.
A screenshot taken in December 2021 from the Hotel Chicago.
In addition, Disney offers passes and discounts that are exclusively for local residents.
The unique page created by Disney
Archived screen capture from Disney World, taken in December of 2021
You can pique the interest of your local audience by providing a discount that is tied to a specific location. You are giving them the impression that they are unique.
It is a very competitive race to the top of the local search engine results pages (SERPs). There is no discount that is insufficient.
5. Host Local Events
I check the events on my Facebook profile every Friday, almost on the hour, to find out what I can look forward to doing over the weekend.
There is always some kind of festival, free yoga class, or charity dog wash taking place in the area.
As a marketer, one of my favourite things is when local businesses use events on Facebook to drive awareness. But one thing that really bothers me about their website is that the event isn’t listed there.
Oh, no! Whomp whomp!
If you are hosting a local event but do not announce it on your website, you are passing up a significant opportunity to improve your local search engine optimization (SEO).
The following is an explanation of how Antonelli’s Cheese Shop in Austin integrates its local cheese store with various events and classes.
Antonelli’s Cheese Shop in Austin, Texas, is a local cheese shop that also offers classes and events in addition to selling cheese. Screenshot taken in December 2021 from inside Antonelli’s Cheese Shop
Alternately, you could check out what’s going on at Green Bench Brewing in St. Petersburg, Florida. Wednesdays are reserved for hospitality there.
Green Bench Brewing in St.Petersburg, Florida.
December 2021 Screenshot from the Green Bench Brewing Company
On the other hand, you could use your property as an event space and rent it out to people like Station House does.
You could do what Station House did and rent out your location as an event space.
a screenshot from the show Station House, from the month of December 2021 6. Collaborate with neighbourhood gatherings or create a calendar of events
Is the thought of organising a gathering in your community too intimidating for you, much like the first time you attempted to place an order from the dollar menu at McDonald’s? Then you should think about forming a partnership with a local event.
Similar to how Suncoast Credit Union operates. They not only provided a discount for the VIP experience, but they also sponsored the event.
The event that was sponsored by Suncoast Credit Union
a screenshot taken in December 2021 from the Suncoast Credit Union
Or like Marriott in Atlanta did.
event held at the Marriott in Atlanta
And, it works. After enhancing the content management system (CMS) with an Events Calendar, Milestone was successful in boosting the organic traffic to the luxury boutique hotel Charley Creek Inn by 81%.
Discussing local events is a good alternative to sponsoring them if your organisation does not have the financial means to do so.
For instance, the digital agency LaunchMetrics, based in New York City, compiled a report on the digital trends that were observed at New York Fashion Week.
LaunchMetrics, a digital agency based in New York City, recently compiled a report on the latest digital trends seen at New York Fashion Week.
7. A screenshot taken from LaunchMetrics
2021 Blog Content The content of a blog is where all of the action takes place. If you run a local business and are interested in competing in the local SERPs, maintaining an active blog will help improve your rankings in those results.
Have no idea what you should write? To get you thinking, here are some suggestions to get you going:
An Announcement Regarding a New Location
A blog post about Jeni’s Splendid Ice Cream’s new shop in Wrigley was published on the company’s website.
An Announcement Regarding Jeni’s New Location
A screenshot taken from Jeni’s, which was published in December 2021 Laws
Jeffcot Law provides responses to inquiries regarding the applicable laws in Ohio regarding marijuana.
Jeffcot Law provides responses to inquiries regarding the applicable laws in Ohio regarding marijuana.
Screenshot taken from the December 2021 edition of the Jeffcot Law Product Announcements
Evergreen Home Heating and Energy explains how an innovative new product from Trane will make home heating in Seattle more efficient.
Evergreen Home Heating and Energy explains how an innovative new product from Trane will make home heating in Seattle more efficient.
A screenshot taken from Evergreen Home Heating and Energy’s Interviews and Testimonials for the month of December 2021
Asana conducts interviews with their customers, which are then used as testimonials.
Asana conducts interviews with their customers, which are then used as testimonials.
December 2021 screen capture from the organisation app Asana
8. ‘Best Of’ Guides
When it comes to compiling a list of the “best of,” I’d like to paraphrase a line from the song “You Can Have Whatever You Like” by the rapper T.I.
When creating a “best of” list, your goal should be to compile a reference that provides your readers with all of the aspects of a subject that appeal to them the most.
The Director of Search at Online Ownership, Tim Capper, developed a central repository of city location guides for a taxi company, which resulted in the keyword visibility moving up 99 positions in the search engine results pages (SERPs).
These guides featured downloadable versions of Google Maps, video content that offered dashcam advice from local taxi drivers, guides to local airports, and more.
Take, for instance, these incredible coffee guides that were crafted by Coffeebar.
These incredible coffee guides were developed by The Coffeebar.
When it comes to quick service restaurants, press pages are comparable to Wendy’s. You are aware that it is present, but you don’t typically pay attention to it.
When I came across the press page for WeWork, I couldn’t help but be amazed at the photographs that they had available of each of their locations.
