No matter your niche market, nothing is more valuable than a well-respected brand image. That is why search engine optimization (SEO) and reputation management are more vital than ever.
It’s difficult to know when a bad reputation will hit your business. Your online reputation can go from impressive to poor if you do not take action right away. The reasons for your brand’s soured reputation can be a dissatisfied customer leaving negative online reviews, a consumer raising concerns and wanting to be heard or simply a human error. At the end of the day, you can never control the quality and quantity of reviews you get.
SEO reputation management can not only help you turn negative reviews into marketing opportunities, but it also allows you to go above and beyond your digital marketing goals.
Online reviews are essential tools you must always keep in your SEO arsenal to prevent your brand from garnering a negative online reputation. Strengthen your online presence and get found by your target customers with SEO reputation management. Choose the right SEO packages for small business.
In this post, we discuss:
• The difference between SEO and reputation management
• Why SEO online reputation management (ORM) is crucial to your brand success
• The consequences of a poor online reputation management SEO strategy
• How to leverage reputation management SEO to build a thought leadership brand
Read on and discover the significance of reputation management SEO in improving your brand perception and conversion rates.
SEO and Online Reputation Management: What’s the Difference?
Some people confuse SEO with reputation management. Although they are closely connected, SEO and online reputation management are two different marketing efforts. It is essential to understand the difference between SEO and reputation management, so you know how they can work together to improve your digital presence.
SEO is the process of acquiring leads and traffic to your website through organic search results. It deals with the technical aspect of optimizing your site structure based on search engine guidelines, so your website can be crawled, interpreted and indexed by search engines. An SEO company can help you perform on-page and off-page optimization to increase your website’s online authority and conversion rates.
Reputation management, on the other hand, is the act of managing your online reviews and brand mentions across online platforms. Online reputation management ensures your prospects find the right information about your company online. It involves review generation, review monitoring, online reputation repair and review response publishing.
Typically, SEO serves as a component of reputation management. Albeit two different marketing efforts, SEO reputation management shares the same goal: to strengthen your brand authority and credibility.
“We all know reviews and online reputation have a huge impact on our businesses, but another piece of the puzzle is an active approach to SEO,” said Rize Reviews’ reputation consultant Courtney Quigley. Having good reviews can help with visibility, but having those reviews work in tandem with a quality SEO strategy can help your business reach the “local 3” status on Google — the top 3 businesses that appear in a search for your desired key terms in your service area.”
Advantages of Combined Online Reputation Management SEO Efforts
SEO for reputation management is an integral part of online success. When paired together, SEO online reputation management opens vast opportunities to improve the rankings of your positive content and drown out negative search results.
Reputation management SEO:
• Creates Strong Brand Recognition
Every day, new data is uploaded online and not all of it is in a positive light. With reputation management SEO, you can ensure only positive content will be associated with your brand. SEO reputation management is not just about ranking for industry-related, valuable keywords. It also focuses on taking immediate action to protect your brand name from negative content that can harm your business’ online reputation.
• Boosts Your Local SEO
Search engines rank content that best satisfies user queries. A large part of the rankings formula is based on local reviews, listing accuracy and name, address and phone number (NAP) consistency.
SEO for reputation management is one of the best ways to acquire positive customer reviews and enhance your local SEO rankings with Ranking Chief. The more positive reviews you acquire, the more legitimate your brand appears to search engines. At the same time, SEO ensures your brand listings across online platforms are consistent.
• Conveys Your Best Story
With the right online reputation management SEO strategy, you can take control of your brand mentions and create a positive narrative. Reputation management highlights your positive reviews and SEO ensures these content trample fake online reviews and negative search results.
• Builds Better Communication
Your website, social media pages and other review platforms serve as vital customer touchpoints. By maintaining an active online presence, you can maximize your website’s potential, provide immediate review responses and gather actionable insights to improve your products and services. Acknowledging consumer sentiment is also one way to turn customers into loyal brand advocates.
• Increases Online Trust
BrightLocal research showed that 76 percent of consumers value online reviews as much as personal recommendations. The same study revealed that a positive online reputation could convince 49 percent of customers to trust your brand and take your desired action.
This means to attract the right customers and earn their trust, you need to show positive brand-related content on Google search results. Reputation management SEO makes this possible by tracking and mitigating negative reviews through active review monitoring practices.
• Drives High Profits
Your brand’s profitability and success hinge on having an excellent brand reputation. An upstanding brand image catches your ideal customers’ attention and makes it easier to move them to the bottom of the sales funnel.
Evidently, online reputation management SEO has a huge impact on your brand’s long-term growth. When you ignore SEO online reputation management best practices, you waste a vast opportunity to make meaningful connections with the right audience. Don’t commit this mistake in SEO for real estate investors.