Imagine you have a great product, but your store’s location is in an alleyway in an outlying area. Sales aren’t going well, surely? Let’s say you are looking to rent a street space in the center of the city.
However, it is surrounded by hundreds of thousands of shops belonging to the same category. How can you make your product stand out?
Similar things happen on the Internet when you have web pages. You can only achieve visibility and traffic and, consequently, sales by using a set of techniques called SEO.
DEFINE YOUR Audience
You should stop thinking that your goal is to rank high on search engines before you begin writing the first word. Instead, think about how you want to be read by readers. People who use Google, Bing, or any other search engine are looking for original, valuable information about a topic and not only the most well-placed page. Think about your audience and then write accordingly.
LET YOUR PUBLIC SUGGEST
Writing optimized content should not disappoint the reader. It is better to do sufficient research and give him the tips he needs, then invites him to learn about your products after the article.
READER ENCOURAGES THE VIEWER TO SHARE THE CONTENT
Search engines rank content that is shared often more highly. Google uses it to determine the authority of a website. This is the number of links from other websites that point.
If we are referring to the work and style of the writer, make sure you create interesting, useful, and entertaining content that encourages others to read it. The most important thing to do is choose a catchy title.
DON’T FORGET THE META-DESCRIPTION
You may have noticed that meta-titles are written in gray letters and short summaries appear below them. Sometimes, they include highlighted words or publication dates. These are the meta descriptions, and they must be included. A meta-description is a sequence of 156 characters that includes keywords, but it does not contain only them.
CHOOSE YOUR KNOWLEDGE WELL
Your audience can reach your content through several methods. The most common are clicking on a link (for instance, if you share your content on a social networking site) and using a keyword search. It is important to choose the words or phrases that will capture the right audience when writing SEO-optimized content.
You don’t have to limit yourself to one term. It is better to choose the main keyword (“SEO content”), and some secondary terms – that appear at most once each.
USE THE KEYWORDS
keyword density or keyword density is a term that refers to how many times a particular word or phrase may appear in an article. If you have 300 words and the editor asks for keyword density, then your keyword should appear six times.
The message is clear: use appropriate keywords but don’t abuse them. You prefer fluid readings and a minimum density of 3%.
CHOOSE A POSITION WELL
After the keywords are chosen, articles that are optimized for SEO should include them. However, they shouldn’t be used on every site. As we’ve seen, the main keyword appears in both the meta title and description.
The H1 title article has no limit in length and allows you to include longer secondary keywords. Your main keyword should be included in the text as well as some H2 headings. These keywords should be used as tags in the URL, and the alt images.
OPTIMIZE TEXT ORGANIZATION
A text that is too long will be ineffective and will quickly become irrelevant to readers. However, long text can overwhelm readers. There is nothing more boring than reading a lot of text on a screen. Make it easy for your audience.
Some studies have shown that top-ranking articles often contain more than 2,000 words. How can you make them entertaining? Try to use rhythm when writing. Keep your sentences short, but at the right moments add longer sentences to keep the reader interested.
CREATE LINKS WITHIN
On every page of your website, you should include a link to your home page.
You don’t have the time to do it all yourself. Let Digital Specialist handle optimizing your page to improve its web positioning. Do not hesitate to contact us.
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