The hospitality industry has shown incredible resilience and determination in the face of the unprecedented challenges of the COVID-19 outbreak. While the imposition of lockdown and travel restrictions has negatively impacted the industry since March, hotel establishments are now ready to re-enter their guests by transforming the hospitality landscape. Click here for Hotel Booking in Lahore.
The industry is currently facing a situation that few could have anticipated. Job losses, economic impacts and health restrictions are all unparalleled as a result of the Covid pandemic. The hospitality industry has never had to reinvent itself.
How reinvention changes the game
Reinvention can take many different forms. For others, it means completely overhauling an outdated business model, while for others; thats simply means adapting an existing strategy. It would be a delicate balancing act to grow sales while addressing the post-leave effect. It could mean refocusing marketing strategies on domestic travelers or forming alliances with local businesses.
We’ve also seen fantastic examples of reinvention in other industries. Many luxury restaurants in Dubai have introduced delivery models and an Australian supermarket chain is hiring temporary staff from national airlines. While flights are grounded to meet increased demand for basic consumer goods.
Digitization of hotels
Guests expect hotels to deploy digital technologies to enable contactless options as restrictions ease and business returns to a phased normal. It is vital to respond to their demand for a computerized, seamless guest experience with little human interaction. For example, contactless payments would become the rule as people become more cautious with whom they come into direct contact.
All open points of sale in the hotels now have digital menus accessible via QR codes placed on tables, allowing guests to browse our extensive and well-planned menus without having to deal with physical menus. Digital payment options have always been available in our stores and are now more common than ever.
Brands must strive to be flexible and transform to stay ahead of changing guest habits. In the wake of a pandemic, hotel chains should adopt digitization as a way to deliver value-added services and experiences to consumers. For best results, it is important to align sales and marketing strategies.
Despite all the confusion, one thing is certain: the hotel industry has been around and thriving for over 200 years and is far from dead. In reality, if owners and operators can master reinvention, we may be on the cusp of something spectacular.
What do we offer?
Our goal at Heritage Luxury Suites Hotels is to reboot, redesign and align our offering with the changing needs of our guests and the current business climate and to be one of the best hotels in Karachi to be under to provide the best service to our guests in all circumstances.
