Why marketers are required?
A business is always in a need of creating something new and different that can distinguish them from its competitors. As much as creating a new product and launching it in the market with new campaigns is an exciting task, especially if the market and consumer analysis have unveiled a need or a gap in the market, the extensive solutions to the launching problems are not yet available in the industry.
If explaining plainly, usually what happens is; that the demand in the market arises when the customers want solutions for their problems, however, they cannot classify what they actually need to solve that problem. That is where marketers come in to understand the responses of the customers and pass that information to the company to design a product to best suit the customer’s needs.
Why marketing is needed?
If the right product is launched at the right time and position, it is well outside in the market, the business can have an initial boom moment with some of its audience, which in most cases are the loyal customers who have been trusting the brand since years.
The remaining public which automatically becomes the potential customers or target market is someone who would not immediately switch to the newly introduced product and needs convincing. It is sometimes because the crowd has not seen the product before and is unfamiliar with its characteristics.
This is where marketing is needed to persuade the target audience to try the product, get familiar with it, and ultimately become loyal customers of the brand.
The essence of Marketing
Marketing is a broad subject that has a lot many sub-categories under its roof which the marketers have to take into deep consideration. However, there are 7 Cs of marketing that compiles the entire subject and which should never be ignored by any marketer;
- Customer
- Convenience
- Communication
- Credibility
- Connection
- Customer Service
- Cost
These seven Cs are what help the marketer understand the market’s needs and form the decisions accordingly.
Why marketing is challenging?
However, it is imperative to mention that it can be quite more challenging than it sounds to amend the public’s buying habits. One among a few marketing assignment writing service providers who have thorough knowledge about the recent trends in the industry suggests that most consumers tend to repeatedly buy the same items that fill more than 85% of their needs.
In this situation, to get on your target customer’s wants list, marketers have to try out some creative marketing techniques that could be used to acquire more and more customers and stay distinctive from the competitors. (Patel, 2016)
How does marketing help in the business?
Following are some of the great tips that can help marketers reach their goals and increase the revenue for the business; (Wentworth, 2022)
1. Diversify yourself
Diversification in marketing is like medicines in medicine. The more distributing channels a product covers, the greater the chances of acquiring a huge number of customers.
Most the marketing budgets usually do not allow businesses to capture all the distribution channels at once because of which a large crowd remains unaware of their product who might actually need it. Therefore, marketers have to carefully analyze the market and then select the channels where the product is much needed.
Another thing that marketers should do is not stick to one place forever and always look for opportunities to diversify their strategy by first researching their audience and setting a niche.
2. Practice both Online and Offline marketing
Since a significant amount of time is usually spent on the internet these days creating consistent content for the customers both online and offline is an important aspect of brand positioning.
These days, more and more businesses are using the internet for virtual events and marketing campaigns so as to have a greater reach in the market. However, the conventional means of offline marketing like in-person events are also intact to influence audiences and drive sales. An example of it would be PhD assignment help which still uses the in-person meetings with the students.
Thus, a company and a marketer should follow both so that they are neither backdate from the current world nor isolate in the industry.
3. Create memorable content
Although the marketers should focus on branding their product and should directly market it. However, sometimes becomes necessary to move from the main marketing objective to telling stories or creating content that makes the brand more memorable and likable.
The more creative a marketer can get with storytelling. The more likely the product is likely to stand out and not improve the brand image but the sales revenue as well.
4. Build a strong social media image
Due to COVID-19 the opportunity for direct and face-to-face sales and communication has dropped significantly and has become currently limited. Therefore, it has become much more important for businesses especially small businesses to take to social media to reach more customers.
5. Use an email marketing strategy
Some marketers argue that email marketing has been long outdate. Most small businesses still use the technique of email marketing to build personal connections with their clients.
The impact that email marketing has on small businesses goes beyond expectations. It is a key digital marketing tool. Especially for small businesses who are wanting to expand their brand’s reach and influence more and more customers.
A few types of research suggest that more than half of small businesses. Which accounts for 54% in total plan to use email marketing as part of their digital marketing strategy.
6. Use video marketing
With the changing trends in marketing and the increase of reliance on digital marketing. Video marketing is the number one thing to use by marketers to familiarize the customers with their products. Video marketing also works best to position the product in the customer’s mind better than the written or heard content.
Therefore, businesses should not be hesitant in investing in video marketing strategies.
7. Understand the demographics of your audience
Even though the current time is when people from every generation spend time on social media, however, there is still a difference in the type of media different generations prefer.
Following statistics have extract from a few types of research that Millennials (91%). Generation Xers (91%), and baby boomers (85%) rely on social media for their giving and receiving the information.
Thus, businesses should take this into account before launching the product in the market.
